White Castle in Harold & Kumar Go to White Castle
Harold & Kumar Go to White Castle is a 2004 American movie and White Castle is a fast-food hamburger restaurant chain in the Eastern United States. It is known for its small, square hamburgers. The movie story follows Harold Lee and Kumar Patel as they decide to go to the fast food chain White Castle after smoking cannabis, but end up on a series of comical misadventures when they cannot find the restaurant.
Apparently Krispy Kreme, an American chain of doughnut stores, was also approached to play a role in the movie, but they didn’t want to be included in such a movie. White Castle had no objections and even decided to promote the movie with collectible cups, radio ads and signage. According to some reports they didn’t pay for product placement. A great coup if you consider that the brand name was in the movie title, the restaurant can be seen in the movie and the main characters talked about the brand.